I had the incredible honour of meeting one of my favourite Top Model judges, Mr.Jay Manuel. He was at Sears in Pacific Centre last week for the launch of his new women’s clothing line, ATTITUDE.
I was ill prepared with interview questions, and instead decided to simply talk to him about the line. It was surprising to find out that he isn’t just knowledgeable about the design process, he’s incredibly involved. Perhaps I just envisioned celebrities attending a few design meetings and slapping their name on the finished product.
Jay Manuel is very passionate about how looking good makes you feel good (in case his ability to always be flawlessly put together didn’t give that away). He always wanted to start a clothing line, long before his life in the industry. His grandfather was a tailor and would give him a new suit every year for his birthday. Perhaps this is what helped him have such a great eye for detail. He wanted to create a clothing line with elements of high fashion from all over the world that everyone can wear, and I really think he is achieving this with ATTITUDE.
We had a great chat about blazers, the one item he feels every woman should have in her closet. He knows the importance of having a great fitting blazer, which was his thought process behind the black suit in the ATTITUDE line. He had a 1970’s YSL suit in mind, with dramatic long sleeves, shoulder darts, and a wonderful matching trouser.
With recognizable attention to detail and an extensive design process (they do their fittings for each size in each piece, which is both costly and time consuming), ATTITUDE is definitely worth checking out. Jay added “I received a tweet from a woman who is a size 14 and found a jacket in the line that fit her so well, it was as though it were tailored just for her.” Jay looked right at me with his perfect smize and said, “That kind of feedback means we’ve done our job.”
ATTITUDE is available at Sears Canada locations.