The Boohoo Experience

The Details // Photos by Jen

Striped Sweater + Head Scarf, Club Monaco

Dark Denim, Second Yoga Jeans

Jacket, PLEN+Y

Loafers, Aerosoles

Ring, Social Experiment c/o

Purse, Borrowed from Her Waise Choice

On just a few hours sleep (curse that jet lag), I venture to the boohoo.com head office with the rest of our Canadian team.  Rich in textile history, the boohoo headquarters are in a brick building that was formerly part of Manchester’s cotton milling disctrict.  We started with a breakfast with some of the social media and marketing teams before a lengthy maze of a tour through the building.  Having spent 4 years in a local fashion design house, the enormity of their head office was probably the most fascinating thing to me.  That, and realizing that my old co-worker Danielle and I did the job of 5 departments each!  It was such a treat to get a behind-the-scenes look at how boohoo.com operates, from their designers, to stylists, photographers, to quality control, and all that’s in between, it’s a well oiled machine of fashion genius.  Being fast-fashion means that if needed, they can get a new piece designed, produced, and on the site within 3 WEEKS!  That, my friends, is pretty crazy.

We also took a mini tour of their Manchester warehouse, where their efficiency made my heart flutter.  I love organization!  We also met a member of their customer service social media team.  They make a point of getting back to any social media complaint within 20 minutes.  Mind blown.  If only I could boast the same!  This once in a lifetime experience was just something else.  I have so much love for the boohoo team and feel incredibly lucky to have had the opportunity to visit them all the way in the UK.  Now, if you’ll excuse me, I have some online shopping to do!